Southern Home

Southern Home

5 employees
35 years in business

About this pro

Hello! Southern Home offers a variety of services for Homeowners in the Richmond, VA area- Handyman, Deck Refinishing, and Repair, House Painting, Powerwashing services. Please, visit our websites at, and how we may be able to help you. 

Thank you, 

Joe Sowell, Owner

We love beautifying your home and making it look great. If you have things in your home that need fixing and are not working, we can fix them! Please, reach out to us and see how prompt and friendly service, a friendly manner and punctual work ethics help make our customers very happy. We can make your wood decks and houses look like new again. Call Southern Home at (804) 585-8016

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Richmond, VA 23236
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What is your typical process for working with a new customer?

I want to make sure that I understand exactly what my customer is looking for, I try to educate them on what is available in terms of color, products, length product life. If I am helping them with a handyman project, I will discuss the best choices and what to expect from Garbage Disposal Units, to Light Fixtures, to Faucets...whatever the project may be. 

What education and/or training do you have that relates to your work?

I am a college graduate of VCU. I started working in this field when I was in school. I loved it and began doing it full-time. I have thirty years experience and I have been certified by many of the companies whose products I use regularly. 

Do you have a standard pricing system for your services? If so, please share the details here.

I must speak with the customer and understand the scope of the project at hand. 

How did you get started in this business?

I began doing Handyman work while in college and continued afterwards.

What types of customers have you worked with?

I work with Lawyers, Doctors, Scientists, and Waste Facility Management Engineers. I treat each customer equally, my pricing is the same no matter whom I am working for. My attention to detail and quality is the same for everyone. 

Describe a recent project you are fond of.

I recently refinished a wooden deck on River Road that was two thousand square feet. I replaced much of the wood and helped the customer find a beautiful color. The product was gorgeous when I was done. 

Also, painted a home in Westover Hills and refinished all wood decking on back of house and it looked so pretty, they sold the house before it even went on the market! 

What advice would you give a customer looking to hire a pro in your area of expertise?

Go with the very best, call me!

What questions should customers think through before talking to pros about their needs?

How fast they want to have the work done, what products they want to use, a full scope of their project.