Customer satisfaction, lower cost due to low over head. Up front pricing never will I have any surprise charges. Very detailed and do custom installs. I enjoy the reaction when a customer has been told it can't be done, then shown they were told wrong. I enjoy that it's something and somewhere different from day to day. I don't like repetitive job jobs where you go in knowing how everything is going to be, how everyone else is go to act, you drive to the same place seeing the same cars and drivers same time the same route. Today it's Dallas, tomorrow could be Ft.Worth. Different customers different attitudes. More than 20 years in this field ...