About this pro
- Deliver extraordinary service. ...
- Market Niche - Carve out an industry or two and become the most dominant player serving that industry. A really nice bonus to this approach is you can usually raise your prices dramatically when you specialize in this manner.
- Solve a Problem - Is there something that prospects in your market fear or seem to believe is universal for what you do? If so, focus on communicating how you have the answer.
- Unique habit - I know a financial planner who has his client's car detailed right out in his parking lot when they come in for their annual review. They can't help but rave to their friends about this unique touch
- Guarantee - Can you offer a guarantee so strong that no one else in your industry would dream of doing it. This one frightens some people but, you probably guarantee your work anyway, you just don't say so. Come out and boldly announce that you guarantee results and watch what happens!
- Customer Service - Everyone knows the story of over the top customer service provided by Nordstrom's. Create your own over the top customer response system and word of mouth advertising will flow liberally. One of the greatest ways to kick this off is to over deliver on your first customer contact. Give them something more than you promised, give them a gift, give them a related service for free.
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Pompano Beach, FL 33064
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