Decorating Den Interiors-Strok Design Team

Decorating Den Interiors-Strok Design Team

5.0
1 employee
12 years in business

About this pro

Decorating Den Interiors is a national company but with the warmth of your local owner taking care of all of your decorating needs.  For over 9 years I have been taking the stress out of the decorating process for my clients who return to me for each new project. 

We truly feel that our products and services have no equal in this area. Who do you know that comes to you; spends as much time as you need to get it right, designs, delivers, and installs everything from furniture to window treatments/shading, as well as accessories, lighting and flooring.  

http://www.decdens.com/strokdesignteam/

https://www.pinterest.com/shawnstrok/

https://ww.facebook.com/The-Strok-Design-at-Decorating-Den-Interiors-191671737301/

I love that I am always working with different people and of all ages, millenials with their first home, generation X'ers with their dream homes, and downsizing baby boomers who know that hiring a professional will get them the desire results.

Most importantly, I enjoy taking the STRESS out of selecting, purchasing, and installing everything that helps make your house into the home you have been dreaming of. 

I recently designed a second home on Cape Cod for one of my past clients...she told that she hoped that I would travel to do the job because she wouldn't think of hiring anyone else.  What a great compliment...while Cape Cod is a bit of a hike, how could I say no to a client that has been with me for over 5 years.  

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Credentials

Franklin, MA 02038
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FAQs


What is your typical process for working with a new customer?

We are all about "Lifestyle Decorating" so it starts with a 15 minute phone call so we can get to know one another a bit.

Next, we do a no obligation site visit where we conduct a whole house tour to discover your tastes and lifestyle. Next we zero in on the area for our project and discuss that.

A ball park estimated is created to give the client a realistic expection of the cost and scope of the project.  If at that point we decide to work together, a design deposit is taken and the design work begins.  

We bring the designs to you in your space so there's no shopping required, just relax and enjoy selecting the items you like best with the guidance of your interior decorator.

Once selections are made and your design deposit goes toward your purchase.  We do all the ordering, delivering, and installing so that you can concentrate on your work, home and family while we take care of all of the details.  No stress, no mess, just enjoy your new space!


What education and/or training do you have that relates to your work?

As an undergrad, I studied Fashion Buying and Merchandising graduating from The Fashion Institute of Technology in New York City.  

After a few years in the fashion apparel business I decided to enter the interiors world and trained as a Interior Space Designer for custom cabinetry and closets.  

I also attended Decorating Den Interiors Professional Design and Sales School.  As an interior decorator we are always updating our training by attending national conferences, High Point Furniture Market, local trainings and specialized classes as they are available each year.

As an owner at Decorating Den Interiors, I have had the honor of winning several regional as well as national awards. The first being "The Quick to Bloom" award in my first year of business.  Each year since opening2008, I have qualified for the "Top 40" Sales award several months out of each year. 


Do you have a standard pricing system for your services? If so, please share the details here.

Unlike many interior decorators, we have over 85 preferred suppliers so that we do not have to shop in stores of design showrooms.  This means that we do not charge an hourly rate unless we are not providing products.  I feel that we are the best value in the interior decorating business even though we carry good,better, and best categories as well as sever "luxury lines" that are only for the most discriminating tastes and budget. 


How did you get started in this business?

I started out in the fashion business on New York City's Seventh Avenue.  After a few years I discovered the Fifth Avenue design houses that are all interiors.  I loved the environment and realized that my true passion was for home interiors instead of apparel.  It was at about the time that Pottery Barn and Crate and Barrel were bringing true design into the interiors market and I loved it.  Since I had overlapped with the interior design students to get my degree at The Fashion Institute of Technology, I decided to work my way into an Interior Decorating Career and that's what I did.  It has now been 23 years since that decision and I have never looked back.  I


What types of customers have you worked with?

Millenial's purchasing their first home

Generation X'ers who are now in their "forever home"

Baby Boomers who are downsizing to townhomes

All of my clients have struggled with decorating decisions in the past and appreciate the stress-free process of planning, selecting, and enjoying their finished rooms.


Describe a recent project you are fond of.

I recently worked with a past client who had decided to do a color consultation only 8 years ago but to purchase her furniture, window treatments, and area carpets at a local retailer.

She was so upset to have to throw out her sofa because it was so faded it looked purple after only 8 years and the window treatments were already out of date and fading as well.

I determined that the amount of sun in her room was causing the fading and that he furniture was not made of quality fabric nor was it protected from harmful UV Rays.

Installation day was one of the best in recent memory, when my client entered the room and saw the new furniture placement, UV/Stain protected furniture and carpeting, new window treatment and accessorizing, she started to tear up and gave me a big hug.  She commented that she realized now how much of a difference it made to have it done professionally.  I have now finished the designs for her diningroom and we are getting ready for another "happy tears" day with my awesome client. 


What advice would you give a customer looking to hire a pro in your area of expertise?

Talk to everyone on the phone and if there is a connection...this is your most personal place so you should feel comfortable with the person.

Look at their portfolio only for design not for your personal style.  Design principals stay the same so if you don't like the red sofa in the portfolio but it works...just know that this professional will make your style "work" too!

Only high end designers with a national following and tv shows have a "distinctive design"...otherwise, most decorators enjoy diverse projects and designing for different tastes and styles.


What questions should customers think through before talking to pros about their needs?

What is my time frame for the project? Is there an event that I want it ready for?

Realistically, what is my budget for the project and how much wiggle room do I have?

What items that I already own do I want to keep and which ones can go?

Do I have the time and flexibility to schedule appointments with my pro during normal business hours for selection appointments and installations.


Services offered