About
We are a client focused interior design practice providing cutting edge solutions for interior design dilemmas. We provide constant, clear communication of the design process every step of the way. We offer our client choices, convenience, knowledge, options, speed, pleasure and solutions, backed by education and experience.
I actually love every aspect of my work. It’s my passion. You never know exactly what the day will bring and that's very stimulating. I’m a very social person, so meeting new clients and building relationships with them while at the same time improving their way of living and providing them with a space that works and makes them happy is very motivating. A favorite moment is seeing the look on first time clients’ faces when they see the design come alive - after construction is complete and all furniture, artwork, and equipment has been delivered and installed.
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Frequently asked questions
What is your typical process for working with a new customer?
We will work with you through every phase described below to ensure the smooth completion of your project – we carry out each phase with the intention of keeping your project on budget and within code.
The initial consultation is geared towards gaining a deeper understanding of your needs and will result in a proposal for our services and a breakdown of our fees. After the agreement is signed, we will document the existing conditions and gather all information to begin the first phase of the design process.
Phase 1. Schematic Design – gather all information and present you with two or three design options in the form of sketches, so you can visualize your options.
Phase 2. Design Development – we further develop the schematic design you selected and adjust the budget as necessary. During this phase, we select all preliminary Furniture, Fixtures and equipment for the purpose of getting an overall design direction.
Phase 3. Construction Documents – by now, we will have settled on a final design and we begin preparing drawings/blueprints, notes and technical specifications necessary for bidding, construction, and purchasing.
Phase 4. Bidding – we solicit qualified contractors and vendors and requests proposals.
Phase 5. Construction Administration/Purchasing – once all vendors and contractors have been selected and the project is underway, we administer the process to assure conformance with design intent and address any issues as they arise.
What education and/or training do you have that relates to your work?
Our Principal, Freda Howard, lives a life dedicated to living beautifully. Her extensive professional experience lends strong support to her ability to help clients create livable, functional and beautiful homes.
An avid traveler, Freda brings her experience living on three continents to her Interior Design practice by using her uncanny ability to step into a client's life in order to design the interior spaces of their dreams. Freda believes that a client's home should reflect who they are, the way they live, and include the things they love.
Freda earned two Interior Design Degrees at Fashion Institute of Technology (FIT) in New York City, where she also earned her Architectural Color Specialist Certificate. She studied Small Business Economics at Stockholms Universitet in Stockholm, Sweden, and holds a degree in Economics from Rutgers University, New Jersey, U.S.A. Freda is a member of the American Society of Interior Designers (ASID). Her practice is based in Princeton, New Jersey.
What types of customers have you worked with?
Primarily Residential Customers.
What advice would you give a customer looking to hire a pro in your area of expertise?
Ask for credentials and references. Talk to the professional you are thinking of hiring. Don't be afraid to ask a lot of questions so that you understand the process. Be up front and honest and open about what you are looking for and what your budget is.
What questions should customers think through before talking to pros about their needs?
1. Scope of work - what exactly they want done.
2. Timeline - their desired start and finish dates.
3. Budget - what they want to spend