In 2007, Rick marketed his name “Rick Frissell.” He began to hear real estate horror stories, by angry buyers and sellers. He went to social media with one main headline: “I want to know your real estate horror story!” And then … the avalanche
began. There were stories about home pricing, “sign in the ground and then disappeared”, lack of knowledge, no marketing effort and the list went on
With that information, Rick obtained help from a client survey consultant to devise a questionnaire to learn what the expectations for sellers. The results were astounding. Many of the responses could be grouped in categories. From that point, Rick developed the 21 Step Marketing Solution. Those solutions were then grouped in three major groups. The general plan of most real estate agents to list a home were “Three P’s.” They were “PUT the house on MLS, PUT a sign in the ground and … PRAY!”
THE “NEW” THREE P’s IS PUT TO THE TEST
The 21 Step Marketing Plan was condensed into 3 groups of New Three P’s. Price, Preparation and Promotion were the new system of a great real estate listing. Of course everyone cares about price, but the other two legs of the stool are what helps justify the price. While many agents are anxious to simply get the house on MLS quickly, results have proven the other two steps is what determines a smooth listing and a SOLD sign.
TESTED BY FIRE
Rick began to implement the new marketing strategy in late 2007. In 2007 houses were not selling very quickly due to the housing bust. The housing bust became it’s own set of horror stories. Many people were trying to sell their homes as a short sale in order to avoid foreclosure. If ever a marketing strategy was needed, now was the time. Rick took a certification class on short sales and began to seriously test the SYSTEM. The system was soon baptized by fire. How do you make a short sale listing stand out in the middle of the largest home inventory in history? They were not always quick, BUT they were always sold.
RED BARON REAL ESTATE TAKES FLIGHT
As the marketing strategy began to gain traction, Rick received a referral call from an investor. This investor had spoken to a very happy client of Rick’s and decided to give him a call. As the investor and Rick began to work together, they employed the 3 P’s strategy of Price, Preparation and Promotion.
In the middle of the process of marketing, the investor, Yanni, sent Rick a Fax (Yes, that was the technology at that time.) The fax cover sheet had a “pencil drawing of a Tri-Wing plane from WWI. Under the plane was the headline “TO: The Read Baron of Real Estate.” Rick looked at the cover sheet a few moments and called the client to ask why was THAT his cover sheet. Yanni began to describe his love of reading biographies and one such biography was about Manfred von Richthofen, the WWI German fighter pilot, the infamous “Red Baron.” Yanni said that the Red Baron revolutionized air warfare with the use of strategy, tactical and the latest technologies.” Yanni then said, “You remind me of the historic Red Baron because you use the same concept of strategy, tactics and technology to sell and buy homes.
“WE PROVIDE SAFE REAL ESTATE LANDINGS”
Today, the mission statement is honed in. “We provide Safe Real Estate Landings.” It is not about being the pilot, but the co-pilot in the transaction along with the client. Real estate is real estate. As there is with Delta, American, or other airline companies, sometimes there are heavy headwinds, air pockets and delayed landings, but the percentage of safe landings is extremely high. Red Baron Real Estate focus’s on client satisfaction for each client’s real estate journey and a safe landing.
There are no reviews yet