Written by

Tamatha Hazen

August 24, 2025

Edited by

Kristen Cramer

Fact-checked by

Jennifer Carlson

Building a successful plumbing business requires outstanding service, quality workmanship, and plumbing lead generation that keeps new customers coming in. Even if you’ve mastered great service, you might still wonder how to generate plumbing leads. We're here to help with 15 proven strategies for the best way to get plumbing leads and grow your business.

Best plumbing lead generation practices

Growing your plumbing business starts with good plumbing lead generation. The following steps can help you find more customers and keep steady business coming in.

1. Optimize your Google Business Profile

Most homeowners only search for a plumber when they have an urgent need. To make sure they find you first, complete every part of your Google Business Profile, including hours, services, and up-to-date photos. Respond promptly to every review and pay attention to how customers find your profile so you can adjust and attract more leads.

2. Join HomeGuide to reach local clients

HomeGuide instantly connects your plumbing business to local homeowners who are actively searching for services nearby. Register your business and build a strong profile that:

• Displays your licenses and insurance to reassure clients

• Lists every plumbing service you provide so nothing is missed

• Features photos and positive testimonials

• Emphasizes special capabilities like emergency response or satisfaction guarantees

• Highlights reviews that help boost your placement

3. Build a high-converting website

Your website is the digital front door of your plumbing business. It should create confidence and make it as easy as possible for visitors to become customers. Focus on a clean, modern design that’s mobile-friendly, loads quickly on any device, and is easy to navigate.

To maximize conversions:

• Display clear calls-to-action like phone numbers, booking buttons, or contact forms.

• Feature real photos of your team and completed projects to build trust.

• Add testimonials and recent reviews to show social proof.

• Make it easy to request service or estimates at any time.

4. Boost visibility with local SEO

Local SEO helps your plumbing business appear in search results when potential customers look for services in your area. Strong local SEO ensures your website and brand show up for searches like “plumber near me” or “emergency plumber in [your city],” leading to more calls and jobs.

To improve your local SEO:

• Include your city, neighborhood, and service area in your website’s titles, headers, and content.

• Add your full business address and local phone number throughout your site.

• Create pages for each community you serve, describing the unique services offered there.

• Showcase real photos from local projects in your area.

• Feature testimonials from clients mentioning their neighborhood or city.

• Keep your website updated with local projects, customer stories, and community news so search engines see you as a trusted local provider.

5. Build a strong organic SEO strategy

Organic SEO helps your website show up higher in search results naturally, without paying for ads. The better and more informative your content, the more search engines and customers will trust and find your plumbing business.

To improve your organic SEO:

• Use keywords your customers are searching for in your page titles, headings, and content.

• Create high-quality, helpful content that answers common questions and solves problems.

• Make sure your website is fast, mobile-friendly, and easy to navigate.

• Build reputable backlinks by getting other trusted websites to link to your content.

• Keep your site updated regularly with fresh content and service information.

• Include accurate business details across your website and in online directories.

• Add a brief summary under each page title so visitors and search engines know what it’s about.

6. Run targeted online ads

Paid advertising puts your plumbing business front and center when people are actively seeking help. Use Google Ads to appear in search results for plumbing emergencies or common needs. On platforms like Facebook and Googlenext, run ads that reach local homeowners who may need your services soon.

For best results:

• Target neighborhoods or cities where you want more jobs.

• Use attention-grabbing images and offer discounts or easy booking.

• Direct people straight to your scheduling or contact page.

• Track results so you can invest more in ads that bring calls or bookings.

7. Create online content

Keeping your plumbing business visible online takes more than just ads. Sharing valuable, helpful content on your website and social media builds trust and keeps you on customers’ minds. Use Facebook, Instagram, TikTok, and YouTube to post updates, friendly tips, and behind-the-scenes stories.

Share content like:

• Short videos teaching simple plumbing fixes or maintenance

• Photos that highlight finished projects or happy customers

• Testimonials from satisfied clients

• Team introductions and stories about your community work

• Announcements about special offers, services, or events

8. Use lead magnets

A lead magnet is a free, valuable resource you offer to customers in exchange for their contact information, such as an email address. Examples of lead magnets include:

• A downloadable home plumbing checklist

• Simple guides on preventing leaks or clogs

• Seasonal maintenance tips or reminder calendars

To make your lead magnet effective, focus on solving a real problem or answering a common question for homeowners. Keep it easy to download or access. After someone requests your resource, follow up promptly with a welcome email, another helpful tip, or a special offer.

9. List on local directories

Listing your business in neighborhood directories builds trust and makes it easy for local homeowners to find you. To get the best results, keep your contact information current, add service details, photos, and business hours, and regularly check your listings for accuracy.

Great places to list your business include:

• HomeGuide

• Nextdoor

• Your local Chamber of Commerce

• Homeowners’ association (HOA) directories

• Community bulletin boards

10. Stay connected with email marketing

Email remains one of the most cost-effective ways to engage both new and existing customers. Regular emails can share maintenance tips, announce service specials, or simply remind customers you are available for emergency calls. Sending personalized messages encourages repeat business and keeps your brand top-of-mind.

11. Earn trust with customer reviews

Strong reviews play a big role when homeowners are deciding who to hire. Encourage every satisfied customer to leave feedback online. Make it part of your team's routine to ask for reviews after each completed job, whether in person, by email, or with a follow-up text.

Respond promptly to all reviews and use positive testimonials throughout your marketing. Authentic reviews can make your business stand out from the competition.

12. Grow leads with referrals and partnerships

Referral programs and partnerships help you reach more clients through trusted recommendations. Most people prefer plumbers suggested by someone they know, so set up a simple referral system that rewards loyal customers for bringing in new business.

Build relationships with real estate agents, property managers, and contractors who frequently need plumbing help. Expanding your network keeps a steady flow of jobs from homeowners and local businesses.

Consider these practical ideas:

• Offer thank-you gifts or service credits for successful referrals.

• Attend neighborhood events to meet potential partners and customers.

• Collaborate with local businesses to cross-promote services and share leads.

13. Reach customers with direct mail

While digital marketing is powerful, direct mail still has a strong impact, especially in local communities. Use postcards, flyers, or door hangers to introduce your business to homeowners in a tangible way.

Well-timed mailers can remind customers about seasonal maintenance, special offers, or your emergency services. For the best results, always include your contact information, a compelling offer, and a clear call to action to encourage quick responses.

14. Track and adjust your marketing

Regularly measure your marketing results to help you identify which strategies bring in the best plumbing leads and what can be improved. Use call tracking, website analytics, and lead source tracking to discover where your top leads come from.

Pay attention to metrics like:

• Number of leads from each source (website, referrals, ads)

• How many leads convert into booked jobs

• Customer reviews and feedback trends

• Return on investment for paid ads or promotions

15. Keep improving

Plumber marketing is an ongoing process. To keep improving, regularly review your results, listen to customer feedback, and adapt your strategies as customer needs and market trends change. Look for new opportunities to stay ahead of the competition.

Ask yourself:

• Do our ads, website, and directory listings send a consistent, professional message?

• Are there new services or neighborhoods worth targeting?

• Which marketing channels generate the most new customers?

• Do customer reviews reveal areas for improvement?

• Does my team respond quickly to every new lead?

• Are most leads high quality, or do we need to refine our targeting?