How to find cleaning contracts

Looking for tips on how to get clients for a cleaning business? Securing cleaning contracts is essential for growing a cleaning business, whether you are just starting out or looking to expand. Building a professional presence, networking, using online resources, and understanding legal requirements will help you gain steady clients and recurring revenue.

Build a professional foundation

Setting up a solid business foundation instills confidence in your clients. Start by obtaining the proper licenses and insurance coverage for your area. Our comprehensive guides on how to start a cleaning business and choosing a cleaning company name can set you up for success.

Use cleaning contracts

Effective cleaning contracts need to be written, detailed, and signed by both parties. Keep contract terms clear about what services you provide, schedules, payment rules, and how updates to the contract will be handled. Follow these steps for each contract:

• List the exact tasks and frequency of service in clear language.

• Specify service times, payment schedules, and late fees.

• Add contact information for both client and business.

• Review and update contracts as services or pricing change.

• Always seek legal advice if unsure about the terms.

Establish an online presence

If you're wondering how to find clients for a cleaning business, being online is the first step. Most potential clients research businesses online before reaching out. A professional website signals credibility and makes it easier for prospects to find you. Clearly display your services, service areas, testimonials, and contact information.

Social media platforms like Facebook and Instagram allow you to display your work and interact with your community. Keeping these channels updated shows potential clients you are active and responsive. Encouraging satisfied customers to leave positive reviews on Google, Yelp, and other platforms strengthens your reputation.

Join HomeGuide

Create a free profile on HomeGuide to showcase your services and connect with individuals seeking cleaners in your area. This increases your visibility without a significant marketing budget and puts you in front of people already looking to hire cleaning professionals.

After setting up an account, add your business description, a thorough list of services, photos, and client testimonials to make your profile stand out.

Use referrals and personal networking

New clients tend to trust personal recommendations, so stay connected with existing customers and always ask for referrals after successful jobs. Follow these networking tips to increase your chances of referrals and contacts:

• Offer incentives such as discounts for referrals, which encourage clients to spread the word about your business.

• Consider collaborating with related professionals like carpet cleaners or real estate agents, who can introduce your services to their networks.

• Attend meetings with your local chamber of commerce to build relationships and promote your business.

Find open bids and government contracts

City, county, and school district purchasing departments often post opportunities for cleaning services. Register as a vendor on their procurement websites to receive email notifications for new postings. Websites like SAM.gov and GovernmentBids.com offer lists of federal cleaning contracts as well, though the registration process can be more involved.

Higher education institutions and property management companies maintain their own bid portals. Check these regularly and prepare to submit prompt, well-crafted proposals. Only pursue work that matches your company's capabilities and be clear about the scope and timeline in any bid you place.

Use targeted marketing strategies

A focused marketing plan increases your chances of reaching the right clients. Start with traditional tools and move on to advanced methods when you're ready:

• Distribute business cards and flyers at places your potential clients frequent, such as office buildings and apartment complexes.

• Prepare a brief introduction, or "elevator speech," to highlight your business whenever opportunities arise.

• Use online pay-per-click advertising, neighborhood groups, and SEO on your website to attract customers.

• Routinely track your results and adjust your approach to maximize your return on effort.

Stand out from competitors

Research local competitors by checking their reviews, services, and pricing online. Look for gaps you can fill, such as offering eco-friendly cleaning options or flexible scheduling.

When communicating with potential clients, emphasize what sets your business apart. Use proposals and bids that are accurate, detailed, and professional. Always follow up after meetings or quote requests to show you value each opportunity.

Stay organized and protect your business

Maintain detailed client records, job schedules, and contract renewals. Investing in simple management software can streamline processes and keep your business running smoothly. Make sure your insurance policies are current and offer proof of coverage to new clients as reassurance.

Respond to requests for bids or information quickly. Having templates for contracts and proposals reduces turnaround time and demonstrates professionalism.

How to get commercial cleaning contracts

If your main goal is to land commercial contracts instead of having mostly residential clients, you'll have to tailor your approach slightly. Winning commercial cleaning contracts involves customized strategies and professionalism that go beyond general cleaning business practices.

Commercial clients have specific requirements, expectations, and processes that you must address for a successful partnership. Follow these tips to make sure you're a good fit for potential commercial clients:

• Define and package commercial services: Develop clear service packages tailored to businesses, like basic maintenance, deep cleaning for high-traffic facilities, or specialized services for carpets and windows. Flexible contracts and bundled services make it easier for decision-makers to choose the right solution for their building.

• Connect with decision-makers: Identify and research property managers, facility directors, and business owners in your target market. Networking at industry events, local business expos, and property management conferences opens doors to commercial opportunities. Build relationships with real estate agents and other professionals who work closely with businesses that require cleaning services.

• Craft professional proposals: Conduct on-site assessments to accurately determine costs and address client pain points. Include detailed service descriptions, transparent pricing by square footage, clear terms and conditions, company history, references, and proof of insurance. Highlight unique selling points, such as green cleaning or flexible scheduling, to set your business apart.

• Be proactive and follow up: Following up can distinguish your business from competitors. Maintain regular, professional communication with potential clients through calls or personalized emails. Address additional questions, clarify service points, and show flexibility without compromising service quality.

• Use commercial bid sites and portals: Register with city, county, and school district procurement websites to access open bids for janitorial services. Check portals like SAM.gov and GovernmentBids.com for larger contracts. Many commercial facilities also post RFPs (Requests for Proposals) on their websites, so routinely search for these opportunities.

• Leverage referral partnerships: Form alliances with property management firms, suppliers, and complementary service providers. Offer referral incentives to partners already working with commercial clients. Maintain strong relationships and follow up with leads referred by your network.

• Demonstrate professionalism and compliance: Commercial clients often require proof of licenses, bonding, and insurance before signing contracts. Be ready to present documentation up front. A polished brand image, professional presentation, and excellent communication build trust with business clients and help secure larger, long-term commercial cleaning contracts.